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KVASU to launch start-up village project in Kole lands

                  In the era of Information and Communication Technology there is immense potential for Start-ups in Agri and allied Sectors; Says Sri. K.Radhakrishnan, Former Mayor and Chairman Thrissur Urban Development Corporation. Radhakrishnan made this statement during the inauguration of the initial phase of Start-up village in Agri and allied sectors at Olari Community hall, Thrissur on 8th September 2015. Directorate of Entrepreneurship of Kerala Veterinary and Animal Sciences University along with Thrissur Urban development Authority and Pulazhi Kole land Co-operative Society is implementing this project at Pullazhi Kole land. Many are under the impression that start-up is possible in IT sector only. But there is immense potential for agri and allied sector start-ups in the State. He added. Dr.T.P.Sethumadhavan, Director of Entrepreneurship of KVASU presided over the function.

              Kole lands are the suitable areas for implementing Agri start-ups. Agriculture, livestock and fisheries sectors can easily be integrated in this ecosystem. This project envisages for establishing start up village in livestock production as a pilot project along with developing a sustainable development models in the farming systems. The project will pursue the market potential of agri, livestock and fisheries products and will market them as separate brands through Pullzhi Kole Padavu Co-operative Society and KVASU sales outlets. Thrust will be given to organic agri and allied products. At a time when the State is in the process of transforming in to totally organic agriculture by 2016 this assumes more significant. Recently consumers are aware about the deleterious effect of pesticides, antibiotics and heavy metals. So a move to market organic or pesticide free products at a premium price will facilitate farmers to get better profit margins even with the low productivity. Initially best management practices will be followed in all the production systems. KVASU will supply fodder slips, Dewormers and Mineral mixtures to improve productivity from dairying. A separate Veterinary health cum infertility camp will be organised to help livestock farmers. In order to control mastitis, disease control kits will be provided to Dairy farmers. Along with Dairying measures will be taken to produce and market organic eggs, broiler chicken, vegetables, fishes, organic rice, inputs for organic farming like dried garden manure, vegetable manure and biodynamic mixture. It will be marketed under separate brands as safe to eat products. Steps will be taken to assure appropriate institutional linkage for technical and marketing support. In order to overcome the shortage of milkers, KVASU is pursuing further for implementing Milkobike project after identifying unemployed youth as milking technicians. Dr.Deepa Ananth, Dr.Janus and Dr.B.Ajith Babu Asst Professors of KVASU handled different sessions of startup village project. Counsellor Sri.K.Ramanathan and Kolangat Gopinathan, President, Pullzazhi Kole co-operative Society addressed the gathering. 50 farmers and entrepreneurs of Pullazhi Kole land participated in the launching of initial phase of the project.